Recommended Guidelines

1.	The Product, Innovation, Need, Potential:
	Please write in one line what is it that your initiative offers What is the problem you’re solving?  What is your company going to do? What’s new about what you’re doing? Who are your customers and how significant is the problem to them (please quantify)? What is the market size/opportunity? What is your vision regarding your place in the market?
2.	The Competitive Environment:
	Who are your competitors and alternatives?   What do they offer and what is your advantage over them? What are your competitors’ barriers to entry?
3.	The IP Environment:
	What is your current IP status?  Are you first to market? Is there prior art in this field?
4.	The Team:
	What is the team's background and its relevance to this initiative?
5.	The Business Model and Execution Plan:
	How will you make money? What is your exit (ROI strategy)? What are the key milestones along the way and how much money and time will it take?  What have you accomplished so far?  What amount of funds do you plan to recruit at this stage?